Latest News

Rene Furterer Hair Line Is back at the Lounge! Come on down and try some today! Real Plants, real performance. Discover Naturally beautiful hair from roots to ends!

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LONDON FASHION WEEK!!!

by Alex Silverman on September 22, 2011

London fashion week just ended and the new clothing fashions won’t hit the streets until October 2012!!! Kevin Murphy is ahead of the game and released his “Colour Bugs” earlier this month! It’s all the new rage on the fashionable streets of London and with celebrities alike. Kevin is realized that Coral, Pink and Purple are not only fashionable but selling nearly faster than he can produce them down in Australia! New “Colour Bug” colors due to come out any time now, we have gotten confirmation on Blues and Greens that will be hitting the streets A.S.A.P. From an L.A. rep!!! Lets get the streets of Santa Cruz and California at the top of the fashion and beauty charts! Come in and catch your color bugs before they fly off the shelves again! We just received our second shipment and it would seem that they are in fact ‘flying’ off the shelf! Check out lovekevinmurphy.com for photos of just how popular the ‘ombre’ color technique with “Colour Bug” is becoming

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Color Bug Weekend Saturday Update!

by Alex Silverman September 17, 2011
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The “Bug” seems to be catching down at the lounge! Here is what some of the testers are saying: “I just love it! It’s just a cute and fun thing, I can keep in my purse!” “It’s so amazing, the fun bit of color i needed without the commitment!” “My daughters can use it on [...]

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Catch The Bug!

by Alex Silverman September 15, 2011
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What’s the buzz down at the Platinum Lounge, The Color Bug that’s what! Come on down this Friday or Saturday September 16th and 17th to try out Kevin Murphy’s new color bug for free! The color bug is a quick and easy way to add fun and temporary colors to your locks! It’s like make-up [...]

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Platinum Boutique

by Alex Silverman September 9, 2011

Hey everyone, the Platinum Lounge wants to send you back to school in style! Head on in for an appointment then peruse through our newly expanded selection of Earrings, necklaces, purses, scarves, hats and more! Call us Today!

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calling all curl’s

by Jillian Wilkey April 13, 2011

Platinum Lounge invites you to our first Curl’s Night Out! Complimentary deva sets, delicious food catered by Coldwater Bar & Grill, door prizes, special guests and much more! Like us on Facebook to find out more details.  

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Specials!

by Jillian Wilkey March 25, 2011

Who doesn’t love a good deal? At the Platinum Lounge, we love offering great services at great prices. By “liking” us on Facebook, our specials will be delivered to you always. Check out our page and see what’s being offered now!

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When marimba rhythms start to play, Dance with me, Make me sway.

by Jillian Wilkey March 8, 2011

Want a sneak peak at Spring’s fresh looks? Platinum Lounge and Sway will have them both. Saturday, March 19th Platinum Lounge has the pleasure of styling the hair and make-up for Sway’s Spring Fashion Show! Fashion show will take place at Sway, across the street from Santa Cruz Cinema 9, at 8:00pm. Check out our [...]

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March Madness!

by Jillian Wilkey February 24, 2011

Sure, we enjoy a good ‘ol fashioned basketball game. That’s March Madness, right? WRONG! March Madness at the Platinum Lounge is all about treating yourself. When you book your appointment for a Sunday or Tuesday and spend $40 or more in services, you get 10% off your entire purchase! So come on in, sit back, [...]

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Making a list, checking it twice.

by Jillian Wilkey December 18, 2010

The new shipment of winter jewelry, handbags and accessories have arrived! Platinum Lounge is your one stop-shop for the holidays. These items make the perfect gift for your mom, sister or best friend! Take a peek at some of our new goodies! Feathers have taken the fashion world by storm! A favorite of celebrities such [...]

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